Thanks for your interest in Richardson.

We're a global sales training and salesforce effectiveness company.

If you're searching for sales training, you're in the right place. We invite you to get to know us better, and we'd appreciate the opportunity to develop a better understanding of what you're looking for.

You wouldn't be here if you didn't value the importance of training your sales teams. If they have the right skills, and can adopt more effective behaviors, they can surely succeed in meeting your desired business outcomes. To make this happen, you need a proven partner with the experience, knowledge, and global resources to achieve lasting change.

Learn how we can help

Global sales training and performance improvement

Contact Us

So that we can learn more about your sales training needs, please fill in the form below and press the “Learn more” button. You can also call us at 800-526-1650, or if you prefer, email Meghan Steiner at
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A Little Bit about Richardson

Richardson offers customized sales training and salesforce effectiveness solutions delivered to the highest standards by authentic, passionate and experienced people.

Our approach is highly collaborative, with a focus on enabling the right sales activity and effective customer dialogues. Through our Sales Effectiveness SystemTM we bring proven content, deep customization, and expert perspective to help you define and develop solutions that meet your exact needs and drive expected outcomes.  We work across most industries, but have acquired considerable expertise in financial services, insurance, technology, manufacturing and distribution, chemicals, life sciences, and professional services

Proven results for our clients.

Richardson works with some of the world's most admired companies across a wide range of industries. Our clients have experienced significant and quantifiable success from our sales performance improvement solutions. We measure results from experiential and quantitative levels using performance surveys, tracking, benchmarking, and ROI. Just a few success points achieved by some of our clients include:

  • Leading Property and Casualty Company

    40% of their agents wrote at least $10,000 in new business as a direct result of Richardson's training

  • Global Insurance and Risk Management Giant

    The company's sales grew organically by 15% versus an industry average of 2-3% after developing a new sales process and taking the training

  • Leading Computer Manufacturer

    Recognized a $317 return for every dollar spent on Richardson training

  • Top Professional Services Company

    Increased pipeline 195% for coached accounts vs. non-coached accounts

  • Technology Infrastructure Provider

    Achieved 139% of sales goal
    after taking our training

  • Software Developer

    Tripled their pipeline and
    increased new deal size by 40%

  • Leading Financial Services Firm

    Moved from #5 to #1 in
    Net Promoter Score and experienced 12%
    increase in unit sales

  • Global Technology Firm

    Shortened sales cycle by six weeks and
    increased new deal size by 40%

  • Division of Global Manufacturing Company

    Grew pipeline from $16 million to
    $45 million in a single year

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