Training's Role in Strategic Sales Initiatives


Train with confidence. 

Many corporations are facing the challenge of how to effectively leverage their training organizations for internal learning and development needs. Richardson’s new research paper explores and defines the role of the training organization when implementing strategic initiatives in the sales organization.

This study not only examines factors that differentiate very effective organizations from ineffective organizations, but also identifies best practices for:

  • Improving the understanding of what’s involved in supporting strategic sales initiatives
  • Ensuring the alignment of training initiatives with goals set by sales leadership
  • Sustaining the impact of training for the implementation of strategic sales initiatives