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White Paper: Winning the Sale Without Thinning the Sale


Every moment of selling involves some amount of negotiating.

Reaching the negotiation table is harder than it has ever been, therefore sellers need to make it count when they get there. However, late-in-the-game customer demands and deadlocks often force sellers to offer price concessions to reach a closing. Therefore, sellers must equip themselves with the tools to protect the value of the sale while reaching a mutually-beneficial outcome.
In Richardson’s new white paper, Winning the Sale Without Thinning the Sale: Negotiating with the Modern Buyer, we offer a renewed perspective on how sellers can leverage a consultative approach to effectively shape the customer’s perception of value to turn a commitment into a close.
Please fill out the form above to download the white paper. If you would like to learn more about our Consultative Negotiations solutions, please email us at info.richardson@richardson.com